By Dan Farber – June 2, 2008 7:33 AM PDT
Pageonce, which bills itself as a personal Internet assistant, has entered its public beta phase. (We covered its February debut here.)
The service lets users aggregate all of their Web accounts from a single dashboard. Users submit their user names and passwords for services, including finance, shopping, utilities, social networks, travel, and e-mail, into a Pageonce master account. After the accounts are activated, Pageonce can let users know how many minutes they have left on their cell phone account, and send notifications about flight itinerary changes, credit limits, friend request, bill payments, and other account activities. Pageonce also provides a proactive function, making it simple for users to monitor their accounts for fraudulent activity. A version of the Pageonce for the iPhone is also in development.
Pageonce provides a dashboard and notifications of changes in accounts.The utility of Pageonce is obvious, but it requires a level of trust for users to give up their access information to a single Internet service. Pageonce applies military-level security, Pageonce CEO Guy Goldstein told me, with multiple security layers, including 256-bit data encryption, SSL systems, and multiple firewalls. "All the data is encrypted, and we have hired hackers to try to break into our systems," Goldstein said. Financial accounts are read-only, so from the Pageonce site a user’s accounts cannot be changed. Goldstein said Pageonce is also looking into token-based security solutions to provide fantastic security assurance to users. Even with all the assurances of security, Pageonce must overcome a trust perception hurdle to gain acceptance.
Prior to the public beta, Pageonce had 20,000 users and 60,000 accounts. The majority of the accounts cover e-mail, financial services, and social networks so far. The company plans to generate revenue from advertising, primarily via customer retention promotions, which represents about half the marketing spend at most consumer companies. Anonymized benchmarking data could also provide another revenue source.Pageonce was founded by ex-Mercury (sold to Hewlett-Packard for $4.5 billion) executives and is plotting a Series A investment round. The company was private funded with $1.5 million in May 2007
Pageonce personal assistant opens for business | Webware : Cool Web apps for everyone – CNET
********I personally like this site and I have my bank accounts (business and personal), social (LinkedIn, Plaxo, MYspace, photobucket, youtube), blog (this one and my personal one) and more on this site. It certainly makes life simpler to see, at a glimpse, all of these accounts on one site and the status. It is invaluable to me to be able to pull up PageOnce and see that an incoming wire has hit my Mortgage Closing Account without having to really log into the bank account itself.
This is a certain must! – Kathleen
Tags: productivity, webware, online account, web 2.0,
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Well, the site looks very nice. And it also looks like a pretty nice tool, to have all your things at one place. But on the other hand I wouldn't necessary describe it as unbreakable. I'm just saying that the although hackers couldn't do it in the test phase there is always the possibility that they'll do it eventually. And the fact that someone has all his personal info saved on one place makes it even more tempting. As a Toronto real estate agent I guess I would rather not leave it to chance.
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